Designed for space flight pressures against our NASA astronauts bodies, visco takes sleeping comfort to a whole new level.  The latest in visco-elastic memory foam air bed mattress QUALITY conforms to the body as a person sleeps.  This creates an individualized sleeping surface that offers better support than traditional foams, providing for a better night's sleep. Plus, visco returns to it's original shape for many years compared to conventional foams that tend to develop permanent 'body imprint impressions' that literally CRUSH into the cheaper foams offered by some other online stores.

LET'S FACE IT - GUNUINE MEMORY FOAM is a REMARKABLE space-age product!

Memory foam automatically responds to body heat and pressure. This creates personalized comfort as the VISCO memory foam transfers pressure away from the back's vertebrae - yielding just enough to allow for PERFECT alignment of the spine. Almost any brand new air bed mattress feels good - often for several years - but then the poorly made beds start to form "body shaped
depressions" in the spot you normally sleep - causing your spinal cord to bend which leads to terrible back pain when you wake up - this is one of the main benefits of adjustable air beds as you always control your back alignment by simply pushing a button.

Memory Foam: Consumer Guide to Buying Visco Elastic Memory Foam Air Bed Mattresses

As a consumer, the seemingly endless array of memory foam products on the market today can get quite confusing. So we've created this informative document, with the help of some of our valued customers, to provide you with a brief overview of the memory foam industry, and help you make an educated memory foam purchase.  People with allergies aggravated by dust mites will LOVE an airbed with it's removable cover that can be dry cleaned combined with the visco memory foam which does not allow dust mite colonies to penetrate it's viscous cell structure.

How thick should the mattress topper be?
You should choose a thickness based on your size, sleeping position and desired density. The denser the visco elastic memory foam topper the thinner the pad can be. Another guideline takes your sleeping position into account. If you sleep on your side or back you should choose a 3" pad. If you tend to sleep on your stomach then we recommend choosing one of our 2" visco memory foam pads.

What are the benefits of visco elastic memory foam pads?
Visco elastic material allows mattress toppers to conform to your individual curves to relieve pressure points. Rather than sleeping on your side and feeling pressure on your shoulders, hips and knees, imagine laying on a perfect mold that supports all parts of your body. The pressure would be evenly distributed across your side rather than just on your shoulders, hips and knees.

What makes a foam "visco elastic" vs. OTHER foam types?
Visco Elastic foam has higher resistance to change than traditional foam. This means that as you apply pressure it feels firmer. The foam will slowly compress under your body weight with the aid of your body heat.
Once compressed a good visco elastic memory foam pad will hold its compressed shape temporarily before slowly returning to normal. The slower the change back to normal the better the quality of the visco memory foam topper.

Is there really a difference in visco foam quality?
Yes! Not all visco memory foam pads are created equal. Low cost suppliers use harmful chemicals such as formaldehyde to produce their foams. Who wants to sleep on that night after night? Also visco elastic memory foam pads vary in how slowly they spring back to normal and how sensitive they are to your body temperature.
Also, many visco memory foam toppers suffer from inconsistencies in density due to outdated manufacturing processes. Always be certain to purchase a "NAME BRAND" visco memory foam airbed to assure quality - such as the memory foam comfort layers used for SERTA or TERPUR-PEDIC mattresses. Don't be fooled by many very poorly made products - especially from China - that some mattress manufacturers use inside their beds - knowing you won't be able to actually "touch and feel" the quality, resilience and durability of their "hidden" memory foam.

Was visco-elastic memory foam really invented by NASA?
This is true, however NASA never actually used the product. It proved to not meet their needs but luckily for sleepers , visco memory foam was not forgotten. Medical companies realized that visco-elastic memory foam works wonders to relieve pressure points when used on the top of an airbed. Now visco memory products have made it into wheelchairs, hospital beds and millions of bedrooms around the world.

After you've determined the type of memory foam product you wish to purchase, you must determine whether you wish to buy an extremely high quality memory foam product like Serta® or a more cheaply made generic memory foam brand. Some factors to consider when making this decision includes how often you will use the memory foam product - whether or not the product will make direct contact with crucial areas of your body (pressure points) or inside a much more comfortable "air circulating padded topper fibers and a zippered removable and dry-cleanable air beds system", and whether or not you've had physical pain or soreness induced by having slept on low quality products in the past, etc.

MagiCloud Brand air bed mattresses feature a visco memory foam layer combined with the CRITICAL Protective Covering - The 'EXCLUSIVE' HERCULES Health Cover you enjoy the benefits of all three combined - COMFORT, HEALTH and DURABILITY!

If you only plan to use the memory foam product on occasion, or your primary focus is price, then you are probably better off purchasing a generic memory foam product, or one that is low in density because these products are less expensive than high density items. However, if you plan to use your memory foam product on a regular basis, then you will be better served to spend a little extra money to receive a far superior memory foam product which is manufacturer at a higher cost and using longer lasting concentrations of the critical chemical components. A perfect example is a National Name Brand viscous celled memory foam such as SERTA BRAND PADS which has to base it's reputation and name on it's products.

After you've narrowed your search to the two or three reputable memory foam companies, and you know which memory foam toppers product you wish to purchase, all that's left to do is find the lowest price. It's that simple. Ironically, the reputable memory foam companies are usually the ones that will match or beat any of their competitor's prices so this point may actually be mute. The main reason is the BIG NAME BRANDS ability to produce large quantities of memory foam at a consistently high quality level that results in a lower than expected price for a much better memory foam compared to most 'generic' imported foam companies.

Memory foam was originally developed by NASA engineers in the late 1970's for pressure relief during space travel. Shortly after its development memory foam began to be applied to the medical industry for its therapeutic properties. It wasn't until the early 1990's, however, that it was first introduced the consumer bedding industry. Since then memory foam has become one of the most popular sleep surfaces ever invented.
As it is now hailed by chiropractors, sports therapists, and even world renowned athletes for its therapeutic healing power and unique molding characteristics.

Not surprisingly, this increased popularity has caused more and more companies to enter the memory foam industry. Today, many variations of "memory foam" are manufactured in various locations around the world.
Because there are so many variations of "memory foam"  - some with their own 'brand name like TEMPUR-PEDIC SWEDISH SLEEP SYSTEM it is very important for you, as a consumer to do your due diligence before purchasing memory foam online. 2004 has seen a dramatic increase in "low quality memory foam imports" from Asian Manufacturers. As the premier memory foam fabricator and retailer based in the United States, it has become easier for the Best Brand Names like SERTA® to portray the high quality of its products over the internet.

It is extremely important to note is that not all memory foams are created equal, and a high price doesn't always dictate a high quality product. Memory Foams differ dramatically in quality, density, hardness or softness, response to temperature, as well as in durability. At first they seem comparable, but after only a few years the cheaper made generic foams quickly 'break down' and lose their special body heat forming and restructuring capabilities.

Many discount mattress makers do not buy high-quality memory foam because it is more expensive than the material they can buy overseas, especially some who buy very cheaply made Chinese foams. These companies serve a different memory foam factory buyer whose main concern is saving every penny possible on an "inside part people don't see" with their products so it is very important not to confuse the two markets. The SERTA Brand manufacturing process is very expensive and includes significant quality control.

Memory foam is one of the most unique materials on the planet. The material's unique properties stem from the unusual properties of its cell structure. Unlike standard foams that only partially compress when under pressure, memory foam cells fully compress fully when pressed upon by another force, then they spring back to their original shape very slowly, (hence the name memory foam - The foam appears to remember the shape of the last object placed upon its surface.) This slow recovery plays a major role in the materials therapeutic properties. Memory Foam will mold itself to any surface, and hold that shape (without sticking) as long as the object remains pressed to it; thus reducing pressure points on a users back, neck and legs. No other material has this custom shaping properties that memory foam does.

In addition, memory foam is temperature sensitive. This means that at lower temperatures it is harder (more viscous), and at higher temperatures it is softer and bouncier (more elastic). This is the reason memory foam is also known as visco-elastic foam. This temperature sensitive quality accounts for the "melting" feeling that you get lying down on memory foam (because it reacts to your body's temperature) and also accentuates the custom molding affect of the foam itself.

Higher density memory foam tends to have more of the unique memory feel that makes the foam more supportive. A high density memory foam doesn't have enough density to give you the same feel that you get from a 4 pound block of memory foam - considered perfect for airbed comfort layers. And there is no substitution for name brands like SERTA.
Fortunately, with your ability to now buy airbed mattresses with memory foam on the internet at Factory Direct Ship prices, the average homeowner can get these exceptionally high quality memory foam products at virtual wholesale direct prices.